Florida Hospital Announces New Marketing Director for Employed Physician Group

VOLUSIA/FLAGLER COUNTIES, June 11, 2018 – Rick Cazares has been named as director of employed physician marketing for Florida Hospital HealthCare Partners, a group of more than 160 primary care physicians and specialists for the Florida Hospitals in Volusia and Flagler counties.

In this new role, Cazares is responsible for creating and executing strategic marketing plans to increase patient volumes for employed physicians at Florida Hospital DeLand in DeLand, Florida Hospital Fish Memorial in Orange City, Florida Hospital Flagler in Palm Coast, Florida Hospital Memorial Medical Center in Daytona Beach, and Florida Hospital New Smyrna in New Smyrna Beach.

Cazares has 20 years of experience and previously worked for Getty Images, a global visual communications company, as the North American marketing manager. Most recently, he served as director of marketing and public relations for Tenet Healthcare, a national for-profit health system in the Chicago, Illinois, region. In this role, he was responsible for increasing patient leads, volume and net collectible revenue for the hospital and employed physicians.

Cazares, an Ormond Beach resident, earned a Bachelor of Science in Public Relations from Ball State University in Muncie, Indiana.

About Florida Hospital Central Florida Division – North Region
A member of Adventist Health System, Florida Hospital’s mission is to extend the healing ministry of Christ. Encompassing seven Florida Hospitals in Flagler, Lake and Volusia counties, the Florida Hospital Central Florida Division – North Region is the largest hospital system in the area, with 1,226 beds and more than 7,800 employees. The Florida Hospital Central Florida Division – North Region includes Florida Hospital DeLand in DeLand, Florida Hospital Fish Memorial in Orange City, Florida Hospital Flagler in Palm Coast, Florida Hospital Memorial Medical Center in Daytona Beach, Florida Hospital Oceanside in Ormond Beach, Florida Hospital New Smyrna in New Smyrna Beach, and Florida Hospital Waterman in Tavares.